Personalized support
to support consultants on the
4 key "personas" of Business Development
Consultants and Business Development: a lot of energy and, unfortunately, few results. Whether independent or working in very small or small businesses, the observation is the same: consultants are, for the most part, not fans of communication, prospecting, sales promotion, etc.
OctaEdge reduces their mental load with an "all-in-one" BD tool and personalized human support to progress in learning, then mastering, the key BD "personas"/activities:
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Digital Communicator : boost your brand awareness with LinkedIn post campaigns, defining your typical offers/markets/audiences, and publish articles on a branded blog.
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Prospect Hunter : target high-potential companies, select the most promising accounts and contacts, and conduct LinkedIn invitation campaigns and/or email campaigns.
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Farmer Clients : strengthen your relationships with your Clients & Prospects through a proactive approach, possibly in the form of Account Plans, and prioritize your engagement activities.
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Deal Maker : proactively or in response to requests, make commercial and financial proposals to your clients; to generate value-added proposals, capitalize on market and account analysis (challenges, expectations, etc.) and your expertise (CV, references, convictions, etc.).
Use Cases
Use Cases
Expansion
Markets
Analyze the markets of your customers/prospects and those you wish to explore.
Targeting
Identify new prospects through targeted actions in the markets you wish to develop.
Commercial prioritization
Prioritize Accounts to activate by Offer type and Market based on Business Signals
Audiences
Define the audiences you are targeting in your posts and emails.
Generation of campaigns
Generate tailored sequences and content for Pots & emails for your audiences
Posts & mailings
Generate posts and emails to increase your brand awareness and/or contact potential customers.
Relationships
Accounts
Know your customers/prospects: their challenges, SWOT analysis, offers, etc., which resonate with them.
Exchanges
Capitalize on interactions with your clients/prospects
Contacts
Identify the contacts in your accounts and score their awareness level.
Messages
Build personalized messages that highlight a value proposition
Account plans
Establish account plans to strengthen relationships with your clients/prospects.
Proposals
Projects
Define and frame the projects you wish to present to your clients/prospects.
Scopes of work
Structuring efficient work processes to successfully complete your projects
Deck generation
Generate presentation decks (PowerPoint) for your clients/prospects
Ultraspeed
Generate a "proposal" (PowerPoint format) automatically
Knowledge
Standard offers
Catalogue your company's standard offers, those you propose to your clients/prospects.
Library
Organize, save, and retrieve your company's documents: Accounts / Markets / Projects / Procedures / ...
CVs
Centralize the CVs of team members to facilitate the allocation of resources to the processes.
Credentials
Highlight your most significant client references, those that demonstrate your expertise.
Stabdard Scopes of work
Create reusable standard Scopes of work for different projects
Beliefs
Promote your beliefs regarding your market, accounts, or standard offers.
Competences
Structuring the skills framework for team members within the company